Paper
The canvas
#EEEAE3
Zaistev / Brand & pressEvery direction.
Every direction.
One clear choice.
We help teams find the businesses worth writing to, and write to them first. Here is how we show up in the world.
Download all assets
SVG and PNG, light and dark · one ZIP, ready to use
The Zaistev mark
01 · The mark
Four directions. One centre.
Our mark is a medallion: a stepped cross inside a ring, with four wedges and four diamonds between its arms, and a seed at its heart.
Drawn in one ink, it reads on paper and on ink alike, and holds its shape from a favicon to a billboard.
Medallion
Glyph
Colour
02 · The look
Calm, with a point of view
- 01
Give the work room
Open space, quiet surfaces and a clear order let the leads and the words do the talking.
- 02
Let type set the tone
A thoughtful serif for what we believe. A precise sans for everything you read twice.
- 03
Use colour where it moves
Paper and ink carry the brand. Deep tide and the marble appear only where something is alive.
03 · Colour
Paper and ink. Colour where it moves.
The logo uses paper and ink only. Copy a value below.
Ink
Type and the mark
#1A1918
Deep navy
Night, depth
#162758
Tide blue
The AI accent
#3B5994
Rust
Warmth, sparingly
#7D4E28
Brick
The mark's wedges
#72352B
Use the logo files as they are: they carry their own colours.
04 · Type
Two voices, one system
Sentient for statements. Geist for clarity.
Leads that fit
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Find the businesses in any audience, and write to them first.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
05 · Logo kit
Start with the logo
Pick your background. Download your format.
SVG stays sharp at any size. PNG is ready for slides and documents.
06 · Clear space
A little room goes a long way
Keep the logo clear, legible and in its own proportions.
- 01
Give it space
Leave at least a sixth of the mark's width around the logo. Keep text, images and edges outside it.
- 02
Keep it readable
The logo at 120 px wide or more, the mark alone at 24 px or more.
07 · Company
A few words about Zaistev
For articles, event listings and partner pages. Copy what fits.
The short version
Zaistev finds the businesses in any social audience, with the contacts they publish themselves.
A little more context
Zaistev is a lead generation platform. Name a competitor, a hashtag or a place your buyers follow, and Zaistev reads that audience on Instagram, X and Google Maps. It keeps the businesses with a public email or phone, checks every contact, and hands you a short list to export to a spreadsheet or your CRM.
One word, one capital
Write Zaistev with a capital A, and never in all capitals.